So far I have shared with you some of the challenges of building a startup. These include figuring out a great marketable idea and building a team that gets along well. But that is not all. One of the biggest challenges in the entrepreneurial world is dealing with your growth. If you are lucky enough to have the first two things, then growth is the next stage that will challenge you all of a sudden. You may wonder why.
Everyone wants to be successful in their business of course but success is a problem itself because it brings together the problems of scale. When you are at the stage of growth, it is very important for you to figure out ways to manage and do everything that comes your way. You will be probably bombarded with emails, customers and loads of other tasks to work on. For this reason, you will definitely need to find ways to deal with the volume of things that you and your team will need to do.
How to manage everything? You cannot. The one thing that will make you or break you as a founder, is your ability to prioritize what really matters. You do not have enough time in your day to pay attention to everything that people bring up to you, so prioritizing only what is important is crucial for the success of your company. Don’t forget that! You have to ruthlessly prioritize and be able to figure out what actually matters for your growth and what can wait or be skipped. In Blitzscaling, we often refer to that as "letting fires burn." You need to figure out which fires you must extinguish today, and which ones you can leave burning until tomorrow.
Take advantage of the resources and tools we have developed for you that will help you prioritize the most critical things you can do to improve your ability to scale.